11.11 is still amazing or not? In an era where each month has many promotions
FacebookTwitterLINE 11.11 still interesting? Inทดลองเล่นสล็อตan era where everyone plays Pro Shop all day, even a month
Picture from Alibaba Group
11.11 Singles shopping day Looking back at the beginning, the grandeur, the consequences of the online shopping revolution.
On November 11, 2021, The Straits Times reported that in Malaysia Shoppers are getting used to big online sales forecasts, such as July 7 (7.7), September 9 (9.9), or December 12 (12.12).
Or even on "Singles' Day" on November 11th, which marks the start of all even numbers promotion.
In China, single university students celebrate today. dubbed as "Anti-Valentine's Day" before online retailers like Alibaba picked up today for singles and made it known as "Anti-Valentine's Day". "Online Shopping Festival"
Today, the shopping festival has evolved to become known as 11.11 and is widely used to cater to the needs of Malaysians. such as streaming content and live games. To support entertainment and bring happiness to consumers that are more than selling through transactions.
Back in 2012 when ecommerce platform Lazada (Lazada) arrived in Malaysia. Online shopping alone is a novelty. Small and medium enterprises (SMEs) and brands remain cautious in this regard as well as Malaysian consumers
Although not very well known But Lazada launched its first 11.11 sale in 2013, inspired by the hugely successful Chinese online shopping festival called Online Revolution Week until it became popular.
11.11 Effect
11.11 was the day when ecommerce sales were the highest in the year. The industry raises new standards and standards every year.
In 2020, Lazada broke the 11.11 Shopping Festival record with more than 40 million users and 400,000 merchants participating in one-day sales across the region. Over 8,000 sellers, mostly SMEs, made over $10,000 in US dollars ( 41,600 ringgit) within 24 hours
11.11 has become a major event for many online sellers and successful people spend almost six months preparing for their fateful day. They use this time to find orders. Hire presenters and generate traffic to their online pages. to the highest sales of the year
For some, this one-day shopping festival This was when they were able to collect the most sales of the year. And it is also an opportunity for all eyes of the country to see their business. Because when traffic on Lazada reaches its peak, brands will find new customers and 11.11 sales can turn one-time buyers into loyal customers throughout the year.
All of these are the effects 11.11 has on business.
Within 24 hours, the brand or product may be popular. This allows online sellers to grow their business rapidly overnight.
A seller in Lazada revealed that “Before we were a Facebook shop. but with lazada We have noticed that we can reach more people. Because it is a safer platform with buyer protection. In fact, our sales increased by 800% in the first year we participated in the 11.11 sale.”
11.11 is business only?
ABC News answered "no." There was also a cultural event on the night of November 11.