MICA, established in 1991, is a premier institute offering PGDM / PGDM-C, equivalent to an MBA with specializations in advertising and brand management, marketing analytics, digital communication management, and media and entertainment management. To enter MICA's PGDM / PGDM-C program, students must take the MICAT exam along with any of the other MBA entrance tests (CAT, XAT, GMAT).MICAT is held twice a year (MICAT I - December 5, 2020; MICAT II - January 30, 2021).