I’ve often felt troubled by the amount of packaging in beauty products. Take, for example, skincare serum. It can be encased in an ornate bottle, which sits inside an elaborate box (and sometimes a box within a box), which is then wrapped in plastic.

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The tiny amount of product versus the swathes of packaging it comes in is sometimes mind-boggling. Some may argue that beauty products are designed to pamper and make us feel a certain way, and hence packaging is important, but this comes at a cost to the environment.

I try to assuage my feelings of guilt by making sure I recycle all paper, plastic and glass packaging, but I’ve just learned, to my consternation, that very little beauty packaging is actually recycled.

According to clean and sustainable New Zealand skincare brand Emma Lewisham, the beauty industry is responsible for 120 billion units of waste each year, with single use packaging being the industry's largest contributor to carbon emissions.

Emma Lewisham, the brand’s founder, told CNA Lifestyle, “The biggest myth is that beauty packaging is recycled. Sadly, this is not the case. In fact, only 4 per cent of all global plastics are recycled annually. Despite most beauty packaging being ‘technically recyclable’, it requires specialised systems – it is not recycled through local kerbside recycling. Unless someone is prepared to cover the cost of having it recycled, it ends up either in landfills, scattered through our oceans or burnt into greenhouse gases."

She added: "I encourage consumers to be wary of brands who rely on the recyclability of their packaging and look into whether they have take-back programmes and partnerships with specialised recyclers in place – this is how you know they are actually walking the recycling talk.”