If you have an artifact Don't sell your technology too soon,” says Finnish inventor Janne Poranen. “Try to find the largest customer you can find. and in this way You will get the best price.

Spinnova's CEO, Poranen, slotxo spent six years developing new fibers for garments made from waste products like wood pulp, and another six years waiting for the right partner to come together.

using his advanced technology He has now signed contracts with clothing giants H&M and Adidas to use the new textiles for their clothing.

Spinnova's fabric is cotton-like yarn. But unlike cotton, it does not require large amounts of water and chemicals to produce.