Ford may be excited about BlueCruise's hands-free driving tech, but GM isn't too excited about it. Detroit Free Press and The Verge report that GM is suing Ford for trademark infringement for both its rival Super Cruise feature and Cruise company. emphasis on self-government

GM is in talks with SLOTXO Ford to reach an agreement "in good faith," according to DFP sources. Neither side reportedly reached a deal before the July 24 deadline, however, prompting lawsuits. A GM spokesman said the company He had "no choice" but to sue Ford after trying to resolve the dispute. "Friendly"

Meanwhile, Ford representatives argued that GM's lawsuit was "worthless and ridiculous." People understood that "cruise" was short for cruise control, Ford said, and that the BlueCruise was ultimately the "next evolution" of Ford. Intelligent Adaptive Cruise Control Features